Scruples Professional Salon Products
Basim Shami has extensive work experience in the beauty industry. In 1992, they became the owner of Pet Silk, Inc., a company specializing in pet grooming products. In 2003, they joined Beauty Elite Group as the president and CEO. In 2016, they co-founded Blowpro, a hair care brand. Most recently, in 2018, they became the owner of Scruples Professional Salon Products.
Basim Shami completed a Masters degree in Marketing and Human Resource Management from Houston Christian University between the years 2000 and 2004. Prior to that, they obtained a Masters of Science degree in Marketing and HRM from The University of Findlay from 1998 to 2000.
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Scruples Professional Salon Products
Beauty With Integrity. A family owned and privately operated company for over 35 years, everything we do is designed to help make the hair professional more successful. At Scruples, our mission is to empower stylists with smart solutions to exceed client expectations, allowing them to save time, make more money and stretch their artistic freedom. Scruples salons have the tools to be creative in business with: • High Performance, affordable haircare • High profit, low inventory systems that save stylists time while making more money • Gel and Creme Color ranges that feature identical technology in bold and diffused versions, providing the ultimate freedom of expression • Scruples Academy – a full education menu along with business courses that take skills to the next level • Integrity Salon Program that rewards loyalty • Instant inspiration and on-demand education with how-to videos from Scruples Guest Artists