Phoebe Hinton-Kench is a skilled design professional with extensive experience in digital and brand design. Currently serving as Lead Design Manager at Sculpted by Aimee since August 2025, Phoebe previously held the position of Senior Digital Designer at Joma Jewellery & Katie Loxton from December 2022 to August 2025. Prior roles include Online Designer and Lead Brand Designer at Next, where Phoebe contributed to the Next Total Platform, as well as International Marketing Designer and Spread Designer at Childsplay Clothing. Phoebe's career began with a digital design internship at Wallpaper* in late 2016, followed by roles as Visual Merchandiser at Victoria’s Secret & Co. and Art Coach at Complete Kidz. Phoebe’s foundational experience includes a Design Assistant role at Designbysoap Ltd. Educational background includes a Bachelor of Arts in Design and Applied Arts from Birmingham City University, along with earlier qualifications in art studies from both Birmingham City University and Joseph Chamberlain College.
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