Sara Negro is a seasoned professional in digital transformation, currently serving as the Director of Digital Transformation at Deloitte Digital since November 2014, specializing in Proposition Design, User Experience, Service Design, Digital Advisory, and Mobile Strategy. Sara also holds the position of Apple & Deloitte Partnership EMEIA Design Lead. In addition to this role, Sara is a guest speaker at both the EIT Digital Summer School and the Executive Master in Marketing & Sales at SDA Bocconi and Esade Business School. Previously, Sara was an Assistant Professor at the University of Pavia, teaching Customer Relationship Management. Prior experience includes a Senior Consultant role at Deloitte Consulting, focusing on Strategy & Operations. Sara's educational background includes multiple degrees from Politecnico di Milano, SDA Bocconi, and a visiting student role at Lomonosov Moscow State University.