Karen Perez

Karen plays an important role in the success of the on-site campaigns. As senior operations manager, she supports the account executives in the processing of lead and suppression files before the start of each campaign, and she also guides the reporting and analysis process. Before stepping into her current position, Karen spent seven years as an SD&A account executive. During this time, she cultivated an expertise in campaign strategy, operations and administration, and was known for her meticulous approach to data analysis and reporting. She oversaw a slate of subscription sales and fundraising campaigns for some of the company’s largest and most prestigious accounts, including Carnegie Hall and Chicago Symphony Orchestra. Every year, Karen’s campaigns generated more than $10 million in gross revenue for the clients. Before joining SD&A, Karen worked exclusively in the nonprofit sector. She served as an educator at the Kidspace Children’s Museum in Pasadena, California; as the assistant to the Dean of Student Affairs at New York University’s College of Arts and Science; and as the education coordinator for the Orchestra of St. Luke’s in New York City. Karen received a B.A. in music from Pomona College in Claremont, California, and an M.A. in performance studies from New York University’s Tisch School of the Arts.