Jéssica Avelar de Oliveira

Jéssica Avelar de Oliveira has a diverse work experience in the field of digital marketing and communications. Jéssica most recently worked as a Digital Marketing Specialist Global Lead at SDG Group, starting in February 2023. Prior to that, they held the position of Digital Marketing Specialist Lead at the same company, where they led the digital marketing strategy and activities in the Spain and USA markets.

Before joining SDG Group, Jéssica worked as a Marketing Manager at Hardsecure, Segurança em Sistemas de Informação from April 2020 to January 2021. Jéssica also served as a Marketing Manager at Newmind from October 2019 to January 2021.

Jéssica gained solid experience in digital marketing strategy during their tenure as a Digital Marketing Specialist at SDG Group Iberia from September 2018 to October 2019. Jéssica led the digital marketing strategy in the Iberia and United States markets, overseeing the development and execution of marketing initiatives.

Prior to that, Jéssica worked as a Digital Marketing Specialist at VORTAL Connecting Business from June 2017 to September 2018. Jéssica led the digital marketing area and was responsible for online advertising, web analytics, automation, email marketing campaigns, website strategy, SEO, content creation, social media, community management, and product marketing.

Jéssica also has experience in academia, having worked as a Guest Professor at Universidade Católica Portuguesa from February 2017 to May 2018.

Jéssica started their career as a UX Communication and Design professional at SONAE, where they were involved in web analytics management, project management for communication and user experience initiatives, and the development of analysis on navigation behavior and usability.

Before that, Jéssica worked as a Marketing and Communication Analyst at Termotécnica Indústria e Comércio Ltda from October 2012 to September 2013. In this role, they were responsible for the development of the annual communication plan, digital advertising campaigns, brand activation, and visual identity.

Jéssica also has experience as a Marketing & Design Consultant as well as a Marketing and Communication Assistant at Grupo Nortearh.

Throughout their career, Jéssica has gained expertise in digital marketing strategy, project management, web analytics, SEO, content creation, social media management, and brand development.

Jéssica Avelar de Oliveira pursued their education in a chronological order. Jéssica started their academic journey in 2008 and completed their Bachelor's degree in Social Communication - Advertising from Universidade FUMEC - Oficial in 2011. In 2009, they briefly attended The Best - Escola de Idiomas e Informática, where they acquired skills in Web & Graphic Design. Continuing their educational pursuits, Jéssica enrolled in Universidade Católica Portuguesa in 2013 and obtained a Master's degree in Communication Sciences, with a specialization in Organizational Communication and Leadership, in 2015.