Louise Carrig is a seasoned marketing professional specializing in loyalty and customer relationship management, currently serving as a Marketing, Loyalty and CRM Specialist at Seagrass Boutique Hospitality Group since July 2022. In this role, Louise develops and implements loyalty and CRM programs for various restaurant brands, focusing on strategic goals and marketing promotions to enhance transaction growth. Previously, as Senior Loyalty Manager at craveable brands., Louise led digital and loyalty initiatives for Red Rooster, Oporto, and Chicken Treat, emphasizing customer retention through data-driven marketing strategies. Prior experience includes managing multiple loyalty programs for instigo, overseeing CRM strategies for over half a million customers. Louise holds a Bachelor of Business and Commerce in Marketing from Western Sydney University.
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