Brad Geddes

Brad Geddes is a seasoned expert in online marketing with extensive experience in pay-per-click (PPC) advertising. As Co-Founder of Adalysis since February 2012, Brad leads marketing and product development for an automated recommendation engine designed for Google Ads and Microsoft Ads. Brad founded bg Theory, LLC, specializing in Google Ads consulting and audits, serving clients with annual spending ranging from thousands to over $100 million. As a Paid Search Columnist for Search Engine Land and former PPC Faculty Chair at both Simplilearn and Market Motive, Brad has contributed significantly to PPC education. Notable past roles include Director of Search at LocalLaunch!, Founder of Certified Knowledge, and board member at Boost Media, showcasing a diverse career dedicated to advancing PPC strategies and training. Brad earned a BA in Psychology from Penn State University.