Search Engine Land
Brad Geddes is a seasoned expert in online marketing with extensive experience in pay-per-click (PPC) advertising. As Co-Founder of Adalysis since February 2012, Brad leads marketing and product development for an automated recommendation engine designed for Google Ads and Microsoft Ads. Brad founded bg Theory, LLC, specializing in Google Ads consulting and audits, serving clients with annual spending ranging from thousands to over $100 million. As a Paid Search Columnist for Search Engine Land and former PPC Faculty Chair at both Simplilearn and Market Motive, Brad has contributed significantly to PPC education. Notable past roles include Director of Search at LocalLaunch!, Founder of Certified Knowledge, and board member at Boost Media, showcasing a diverse career dedicated to advancing PPC strategies and training. Brad earned a BA in Psychology from Penn State University.
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Search Engine Land
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo and Microsoft's Bing work for searchers. Be sure to visit to keep up on everything related to search and search marketing. Search Engine Land is published by Third Door Media, which is also the parent company that produces the Search Marketing Expo (SMX) and MarTech Conference series, and Digital Marketing Depot, our research center for digital marketers.