Benjamin van der Merwe

Benjamin van der Merwe is an accomplished professional with extensive experience in data analytics and account management. Currently serving as an Account Manager at SearchKings™ Africa, Benjamin specializes in Google Ads and PPC advertising, utilizing advanced data analytics to optimize campaigns for maximum ROI. As the Founder and Lead Data Scientist at EchoEdge Intelligence, Benjamin focuses on leveraging data insights to enhance business performance. Previous roles include CRM Product Analyst and Project Lead at Rentoza, where operations were streamlined, and Quantitative Analyst at FxH, where market trends were analyzed and trading strategies developed. Additional experience spans content management at Twitch, sales representation for Off-White, and voice-over artistry on Fiverr. Benjamin holds multiple professional certificates in data science and business analytics from Coursera and Wharton Online, alongside a degree in Financial Analysis from Stock Market College Pty Ltd.