Lucas Hertweck

Lucas Hertweck has a range of work experience in the digital advertising industry. Lucas is currently working as the Director at SearchLight, where they focus on transforming the HVAC industry through technology and transparency. Lucas is responsible for creating advertising strategies aligned with contractor goals and measuring the return on ad spend.

Prior to that, Lucas worked at Cox Automotive as a Senior Analytics Manager, where they managed dealer sales and executed advertising solutions for top automotive dealership accounts. Lucas utilized their digital advertising expertise to create long-term strategic plans, build client relationships, and deliver solid ROI.

Before Cox Automotive, Lucas was employed at Dealer.com, where they held various roles. As a Digital Media Consultant, they supported Cox Automotive's objectives, closed deals with prospective dealers, and pitched products/services. As an Advertising Performance Strategist, they managed multi-million dollar portfolios, communicated with internal teams and client contacts, and allocated budgets across different digital media channels. Lucas also worked as a Senior Advertising Performance Analyst and an Advertising Performance Analyst, executing search engine marketing and display marketing tactics for automobile dealerships.

Lucas began their career at Shark Communications as an Interactive Project Manager. In this role, they managed digital projects, particularly website and web-based application design and development, ensuring they were completed on time and within budget.

Overall, Lucas has a strong background in digital advertising, with experience in strategic planning, client relationship management, campaign execution, and project management.

Lucas Hertweck attended The Williams School from 2003 to 2007, where they obtained their High School Diploma. Lucas then went on to pursue a Bachelor's degree at Champlain College from 2007 to 2011. At Champlain College, they focused on Marketing with an Advertising Track. Additionally, Lucas Hertweck has obtained several certifications, namely the Google AdWords Certified certifications in Advanced Display, Advanced Search, and Advertising Fundamentals, as well as the Bing Ads Accredited Professional certification from Bing. No specific information is provided regarding the months or years when these certifications were obtained.