Jiaxi Lu is a seasoned professional in global business development with substantial experience in the gaming industry. Currently serving at Amazing Seasun Games since February 2025, Jiaxi Lu focuses on distribution channel partnerships, brand collaborations, IP licensing, and celebrity collaborations for the game MechaBREAK. Prior to this role, Jiaxi Lu was a Senior Manager on the Global Business Development team at HoYoverse, specializing in content platform partnerships and outbound IP licensing. Previous positions include Team Lead of Platform Partnership at ByteDance's Nuverse and Senior KA Manager for TikTok for Business, as well as Account Manager at Google for LCS Gaming, primarily serving Chinese outbound SLG titles. Early career experience includes a role as Senior Game Designer at NetEase Games. Jiaxi Lu holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Engineering in Polymer Chemistry from Sun Yat-sen University.
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