SEAT
Eduardo Ortiz Calleja is an accomplished Project Manager and Digital Business Owner at SEAT, S.A. since May 2018, leading CUPRA's digital transformation and profitability initiatives in aftersales through a robust digital ecosystem. Notably, Eduardo is the Project Lead for CUPRA's inaugural Direct-to-Consumer e-commerce platform, scheduled for a mid-2025 launch. Previous roles include Digital Marketing Specialist, where high-value campaigns for brand awareness and conversion were created, and participation in SEAT's Digital Trainee Program, which involved rotations across various company areas. As a consultant for Volkswagen Group Services, responsibilities encompassed defining digital and connected car services, creating business cases, and strategizing after-sales initiatives. Eduardo's early career includes internships in digital marketing at Bershka and visual merchandising at Nike, complemented by an extensive educational background in digital business and marketing.
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SEAT
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SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries.