Eduardo Ortiz Calleja

Eduardo Ortiz Calleja is an accomplished Project Manager and Digital Business Owner at SEAT, S.A. since May 2018, leading CUPRA's digital transformation and profitability initiatives in aftersales through a robust digital ecosystem. Notably, Eduardo is the Project Lead for CUPRA's inaugural Direct-to-Consumer e-commerce platform, scheduled for a mid-2025 launch. Previous roles include Digital Marketing Specialist, where high-value campaigns for brand awareness and conversion were created, and participation in SEAT's Digital Trainee Program, which involved rotations across various company areas. As a consultant for Volkswagen Group Services, responsibilities encompassed defining digital and connected car services, creating business cases, and strategizing after-sales initiatives. Eduardo's early career includes internships in digital marketing at Bershka and visual merchandising at Nike, complemented by an extensive educational background in digital business and marketing.