Sergio López Pérez

Sergio López Pérez is an experienced professional in brand strategy and design, currently working at CUPRA since January 2023 and concurrently at SEAT, S.A. since October 2015, where responsibilities also include design for manufacturing and leadership in prototype development. As the founder and chief designer of Localside since September 2019, Sergio demonstrates entrepreneurial skills alongside a solid background in engineering gained from a bachelor's degree in mechanical engineering from Universitat Politècnica de Catalunya and a master's degree in product design and development from Elisava School of Design and Engineering. Previous roles include design engineer at Toro Engineering Design S.L., country manager for ShopFish! in Spain, and implementation support for the SEAT Production System.