Mari Carmen Martínez is a Senior Digital Analytics and CRO consultant specializing in designing and automating scalable data solutions for optimizing marketing investments. Their career includes significant roles at esteemed companies such as Accenture and Boehringer Ingelheim, where they contributed to data-driven decision-making through web and app analytics. Currently, they serve as a Senior Web Analyst and CRO at SEAT CODE. Mari Carmen holds a Ciclo Formativo de Grado Superior in Application Design from Institut Obert de Catalunya and a degree in Journalism from the Universitat Autònoma de Barcelona. With a strong technical foundation in various programming languages, they excel in translating business needs into actionable metrics and KPIs.
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