Aaron Wiggan

Aaron Wiggan serves as the Vice President of Brand at Seattle Kraken since November 2020. Prior to this role, Aaron held the position of Director of Brand Strategy at REI from July 2017 to November 2020. Aaron's previous experience includes roles as Group Strategy Director and Strategy Director at Droga5, where responsibilities encompassed strategy for the Kraft Portfolio, Hennessy, and technology brands from August 2013 to June 2017. At Barton F. Graf 9000, LLC, Aaron was a Strategy Director responsible for Unilever accounts, including Ragu and Bertolli, from July 2012 to August 2013. Earlier experience includes working as a Sr. Strategist at Goodby Silverstein & Partners from 2007 to July 2012 and as an Intern/Jr. Planner at Wieden & Kennedy in 2007. Aaron Wiggan holds an MSc in Brand Strategy from Virginia Commonwealth University and a BA in Post Colonial Theory/Forestry from The University of British Columbia.