Hanane Badra currently serves as the Vice President of Business Development at Beverages and Culinary Equipments, starting in March 2025. Badra's long-standing affiliation with Groupe SEB began in July 2006, leading to the role of Managing Director and overseeing a diverse workforce of 900 employees involved in industry, importation, distribution, and retail. Previous positions at Groupe SEB include VP Strategy for Joint Ventures in Emerging Markets, Managing Director, Export Director for North Africa & Near East, and Project Manager focused on emerging markets in Egypt. Badra's educational background includes a Master's degree in International Business from Université Blaise Pascal (Clermont-II) obtained between 1991 and 1995.
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