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Cindy Laranjeiro

Responsable Marketing Groupe at Sécheron SA

Cindy Laranjeiro is an experienced marketing professional with a strong background in communication and digital strategies. Currently serving as Responsable Marketing Groupe at Sécheron SA since August 2014, Cindy oversees the development and implementation of communication plans aligned with company strategy and has defined the group's new visual identity. Prior to this role, Cindy worked as a Spécialiste Marketing in the Traction Power Systems department, focusing on marketing concepts and digital strategy optimization. Earlier career experience includes positions in multimedia communication at Veolia, project management at BNP Paribas Partners for Innovation, and various tasks related to safety communication at ENGIE Cofely. Cindy holds multiple degrees, including an Advanced Diploma in English for International Communications from EF International Campus and a Master's in Digital Communication Management from IIM.

Location

Geneva, Switzerland

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Sécheron SA

Sécheron SA is focused on railway industry, and industrial segments manufacturing high power electric equipment. We design, manufacture, test and deliver products and solutions covering the following scope Electrical Safety Solutions Sécheron SA offers an extensive range of products, solutions and services dedicated to the switching and protection of high voltage traction and auxiliary equipment installed on railway and mass transit vehicles. Our ranges of DC and AC circuit breakers, contactors and disconnecting switches, as well as master controllers and wheel flange lubricators, are used on locomotives, conventional and high-speed trains, EMU's, metros, light rail vehicles, tramways and trolley buses. Traction Power Systems Sécheron SA offers a complete range of components, solutions, systems and services for DC Traction Substations powering and protecting mass transit and railway networks. With more than 60 years experience in this activity, Sécheron has developed a unique expertise making our equipment to be used in most of the major cities worldwide operating metros and light rails networks, as well as in countries equipped with DC railway lines. Starting from the delivery of individual components such as DC circuit-breakers, disconnect switches or protection and control devices, Sécheron supplies up to the complete DC substation, including transformer-rectifier groups, DC switchgear, regenerative inverter/energy storage systems and other panels. Supported by a strong and expertise project management and engineering team, we also offer a complete range of services to guarantee the quality and performances of the project and equipment.


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Employees

501-1,000

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