Secom Healthcare Group
Alexandra Jurcoane is currently the Head of Consumer Market Insights at Secom Healthcare Group, a position held since December 2021. Prior to this, Alexandra served as a Product Owner at Telekom Romania from July 2018 to December 2021, leading the B2B loyalty project #BusinessLiber Online Community and executing marketing research strategies aligned with business objectives. Alexandra's experience in market research includes roles as a B2B Marketing Expert and Qualitative Research Manager at iSense Solutions and ISRA CENTER MARKETING, respectively. Educational credentials include an MSc in International Agriculture and Food Marketing from Newcastle University, a PhD in New Functional Food Product Development from the University of Agronomic Sciences and Veterinary Medicine of Bucharest, a BSc in Marketing from Academia de Studii Economice din București, and a Baccalaureate in Mathematics and Computer Science from Colegiul National de Informatica Tudor Vianu.
Secom Healthcare Group
Secom® Healthcare Group is a set of entities formed in 2021, having Secom® at its core – a flagship entrepreneurial company on the Romanian market with a solid reputation in the import and marketing of premium natural healthcare and beauty products. Today, we are a strong group consisting of 3 divisions: Secom® – business-to-business division, Secom® Retail – business-to-consumer division, Good Routine® – own brand of food supplements. Furthermore, we have a team of 200 people, and a portfolio of almost 500 products in 3 categories: food supplements, tea, and natural cosmetics, imported from well-known international manufacturers. We are driven by constant care towards responsible and sustainable growth. The evolution of Secom® so far is due to the four pillars on which this business was built: uncompromising quality, constant concern for innovation, education initiatives, and a genuine wish to do good. At Secom® Healthcare Group we are committed to improving people’s health and well-being, through high quality, innovative and trustworthy products and services, ethically delivered.