Karen Spitzfaden

Karen Spitzfaden serves as the Director of Consulting at Ovative Group, where leadership of the Customer Segmentation Center of Excellence focuses on customer strategy projects and client engagement. Prior experience includes positions at General Mills, where roles such as Senior Manager and Consumer & Market Intelligence Manager involved creating data-driven strategies, developing marketing tools, and identifying growth opportunities. Additional consulting experiences encompass advising on consumer behaviors, enhancing brand strategies, and conducting research across various organizations. Educational qualifications include a Master of Public Policy and a Master of Business Administration from the University of Minnesota, as well as a Bachelor's degree from Rice University.