Second Nature Brands
Kristi Billiel is an experienced digital marketing professional currently serving as the Director of Digital Marketing at Second Nature Brands since March 2021. Previously, Kristi held the position of Sr. Director of Digital Marketing & E-commerce at StarKist Co., where significant contributions included launching the Amazon infrastructure and managing all marketing components. Earlier roles include Sr. Director of E-commerce at ItemMaster, where Kristi oversaw data syndication to over 10,000 retailers, and Sr. Director of Brand Development at Catalina USA, achieving over $33 million in new client revenue. Kristi also served in various capacities at Altria, focusing on managing sales performance and team development. Educational credentials include a certification in Digital Marketing Analytics from MIT, an MBA from the University of Maryland, and a Bachelor's degree in Public Relations from Penn State University.
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Second Nature Brands
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Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).