George Hiles

George Hiles is an experienced commercial leader currently serving as the Commercial Director at Culture Trip since September 2024. Previously, George held significant roles at Secret Escapes, including Head of Media Sales and Global Head of Media, where responsibilities included generating additional revenue streams and leading media and partnership growth across multiple territories. George has collaborated with notable clients such as Estee Lauder, Lexus, and BMW. Further experience includes positions at Commission Junction as Director of Business Development, DMC Digital Dealchecker as Senior Sales Manager, Boomerang Media Group as Senior Sales and Poster Manager, and Electronic Media Relations as Senior Account Manager. George holds a 2:1 degree in Marketing and Design from Solent University, earned between 1998 and 2001.