SecureCHEK® AI
Ilyssa Levins has a diverse and extensive work experience in the healthcare and pharmaceutical industries. Ilyssa is currently the CEO and Founder of SecureCHEK AI, a SaaS company that automates the preparation of marketing materials for the pharmaceutical, device, and diagnostics industries. Prior to this, they founded the Center for Communication Compliance in 2008, which specializes in promotional compliance for life sciences.
Ilyssa has also been involved in various other roles and organizations. Ilyssa served as a Steering Committee member and founding member of the CX Summit Think Tank/Momentum Health, where they helped set strategies for content personalization and promotional review efficiency. Ilyssa co-founded the Business Partnering Certificate Program for Digital Innovation, aimed to strengthen the business partnering competencies of individuals involved in digital initiatives.
Earlier in their career, Ilyssa held prominent positions such as President of HCIL Consulting, a healthcare marketing consultancy known for its integrated marketing expertise. Ilyssa was also a Director-at-Large for Corporate Board at the Healthcare Businesswomen's Association and served as the Managing Partner of BrandEdge Global, a subsidiary of Grey.
Throughout their career, Ilyssa has demonstrated expertise in areas such as branding, advertising, direct marketing, public relations, and medical education. Ilyssa has worked with a wide range of clients, including startup and small to midsize organizations in pharmaceutical, consumer health, biotech, device, diagnostic, non-profit, and service sectors.
Ilyssa Levins has a BA degree in Journalism/Public Relations from New York University. Ilyssa also attended Great Neck North, although the specific degree and field of study are unknown. Additionally, they obtained a Business Partnering for Digital Innovation Certificate from the Healthcare Businesswomen's Association in January 2019.
This person is not in any teams
SecureCHEK® AI
SecureCHEK® AI is an AI-powered software that automates the preparation of collateral marketing materials, producing them faster, cheaper, and compliantly by shifting tedious, repetitive tasks from humans to technology where they belong. The software enables personalization at scale for collateral, derivative promotional tactics such as brochures, websites, banner ads, detailing materials, and social media posts. Cost-saving, speed, and accuracy advantages are realized within one week. The software is intuitive and does not disrupt the workflow. Physicians and patients need access to timely information about healthcare products to make informed decisions on prescribing, trial, and ongoing use. Current manual processes used to prepare promotional materials that deliver this education take too long—months versus weeks—and cost twice as much as it should. These issues combine to reduce the brand’s top and bottom line, shorten product lifecycles by eating into patent expirations, and can even negatively affect patient outcomes. SecureCHEK® AI changes the way marketing is done--through automation. The first step in its process is creating a brand library of approved product claims. Then marketing materials are developed by importing the compliant claims into tactical templates through an InDesign integration. The last step: checking materials against the library to streamline the medical/legal/regulatory review process. A case study presented at the leading advertising and promotional conference, DIA, shows that SecureCHEK AI can increase speed, save money, and reduce the number of reviews by MLR. With the explosion of content cycling through the promotional review process, a new level of efficiency is required to enable commercial agility for a positive Customer Experience (CX). The surge in content creation has strained resources, impacted risk management, and is demanding the industry to act rapidly to meet customer needs for relevant product information.