Matthew Rice

Matthew Rice is an experienced Senior Salesforce Administrator currently working at Security Finance since November 2025, focusing on Salesforce platforms including Financial Service Cloud and Marketing Cloud. Matthew also serves as a freelance CRM consultant at BlueMap CX, providing businesses with solutions to design and streamline customer relationship management systems. Previously, Matthew held the role of Senior Salesforce Administrator at Diesel Laptops, where significant contributions included creating a strategic roadmap and transforming customer journey frameworks. Earlier experience includes roles as a Salesforce Administrator at DEECO Metals Inc., achieving successful CRM migrations, and as an Account Manager and Regional Sales Engineer at DMN-WESTINGHOUSE and Hilti North America, respectively, where strong client relationships were developed in the construction industry. Matthew holds a Bachelor of Arts in Business/Managerial Economics from Furman University.