Jessie Lyu

Jessie (Jiaxi) Lyu is an accomplished marketing professional with extensive experience in growth, brand, and creative strategy. Currently serving as the Director of Growth Creative Strategy at Seed Health since October 2025, Jessie has previously held senior positions at Prose, Ana Luisa, and VaynerMedia, where expertise in skincare strategy was demonstrated. Additional roles include Social Listening Insights Analyst at Moët Hennessy, Product Marketing at Spectrum Reach, Ecommerce at TULA Skincare, and Assistant Manager of Digital Content at L'Oréal. Jessie began a career in journalism as a Contributing Writer at Southern Weekly and a Reporter at The Washington Post. Educational credentials include a Master of Science in Applied Analytics from Columbia University and a Bachelor's Degree in Journalism with a Business Minor from the University of Missouri-Columbia.