Genevi Dianah C. Lao, CPA

Genevi Dianah C. Lao, CPA has a diverse work experience in finance and accounting spanning over a decade. Genevi Dianah is currently the Head of Finance at Seedbox Philippines, where they oversee the finance departments of Seedbox Technologies Inc. and Seedbox Securities Inc. Prior to this, they served as a Financial Director at The Standard Hospitality Group.

Genevi also gained valuable experience at Jollibee Group of Companies, starting as a Finance Associate and eventually progressing to roles such as Senior Finance Manager, Finance Manager of Foreign Franchised Brands, and Finance Manager of Financial Governance. In these positions, they were responsible for managing the financials of newly acquired foreign brands, ensuring financial controls and compliance, and providing financial advisory and control services.

Before joining Jollibee, Genevi worked as a Finance Officer at PLDT Global Corporation, where they strengthened their accounting knowledge in international operations of the telecommunications industry. Genevi Dianah handled end-to-end accounting, budgeting, and financial planning for PLDT's Enterprise and International Retail Business.

Genevi's early career includes a role as a Service Delivery Assistant at Business Process Outsourcing International, where they handled bookkeeping, review of accounts receivable balances, and treasury transactions.

Throughout their career, Genevi has demonstrated strong financial acumen, leadership in financial controls and governance, and a focus on providing timely and relevant financial information to drive business growth and shareholder value.

Genevi Dianah C. Lao, CPA earned their Bachelor of Science degree in Accounting from New Era University in Quezon City. Genevi Dianah attended the university from 2006 to 2010. In October 2010, they obtained their CPA certification from the Professional Regulation Commission (PRC). In April 2018, they also obtained a certification in Data Storytelling from DataSeer.