Mike Evans

Mike Evans serves as the Chief Marketing Officer at SEGA SAMMY CREATION, overseeing play-for-fun simulated gaming, online casinos, live casinos, and sportsbook experiences since July 2025. Previously, Mike held various senior roles at Sega of America, Inc., including Senior Vice President of Mobile & Games as a Service Publishing, where responsibilities included mobile free-to-play and subscription publishing, product marketing, branding, and data analytics. Mike's extensive experience in mobile marketing strategy and digital distribution was further developed during a tenure at SEGA Networks Inc. and SEGA of Europe Limited, where leadership included roles such as Chief Marketing Officer and Director of Digital Distribution. Academic credentials include a Bachelor of Science degree from the University of Gloucestershire and further education from Chichester College.