SEGA SAMMY HOLDINGS INC. is a holding company of the SEGA SAMMY group. The Company's segments include Pachislot and Pachinko Machine Business, the Entertainment Contents Business, and the Resort Business. Its Pachislot and Pachinko Machine Business segment consists of the pachislot machine business and pachinko machine business, and is engaged in the development, manufacture and sale of pachislot and pachinko machines and design for parlors. The Company's Entertainment Contents Business segment focuses on digital game business and includes amusement machine development and facility operation, and development of video contents and toys. The Entertainment Contents Business segment is engaged in the development and sale of game software. It also develops, manufactures and sells amusement machines. Its Resort Business segment is engaged in the development and operation of hotels and theme parks. Its Resort Business segment develops and operates integrated resorts and golf course.

Consumer Goods

Sega Sammy

Sega Sammy's headquarters in Minato City, Japan

The Corporate Governance team at Sega Sammy ensures compliance with legal and regulatory requirements while promoting transparency and ethical business practices across the company's diverse operations. This team, composed of board members and executives, oversees corporate policies, risk management, and stakeholder engagement, fostering a culture of accountability and integrity within the organization.

Corporate Governance

The Marketing and Brand Management team at Sega Sammy is responsible for developing and executing strategies to enhance the company's brand presence across its diverse business segments, including pachislot and pachinko, entertainment content, and resort operations. The team manages product marketing, public relations, and digital media initiatives to effectively promote both established and new titles, engage with communities, and cultivate positive relationships with stakeholders. By leveraging analytics and insights, they aim to position Sega Sammy as a leader in the gaming and entertainment industry while driving customer loyalty and brand equity.

Marketing and Brand Management

This department focuses on the management and development of licensing products across various categories and markets.

Licensing and Product Development

The Marketing and Brand Management team at Sega Sammy is responsible for shaping and promoting the brand identity across various segments, including pachislot, pachinko, and entertainment content. They develop strategic marketing initiatives, manage licensing and partnerships, and oversee digital media campaigns to enhance brand visibility and engagement. Additionally, the team collaborates with product development and sales to ensure cohesive messaging and successful market positioning for Sega Sammy's diverse offerings.

This department focuses on developing and executing marketing strategies to promote products and enhance brand visibility.

Product Marketing

The Business Development and Strategy team at Sega Sammy focuses on identifying growth opportunities across the company’s diverse segments, including gaming, entertainment, and resorts. They analyze market trends, develop strategic partnerships, and drive initiatives to enhance digital sales and corporate planning. This team plays a crucial role in aligning business objectives and ensuring the company remains competitive in the rapidly evolving entertainment industry.

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Other teams

Marketing and Brand Management

Licensing and Product Development

Marketing and Brand Management

Product Marketing

Business Development and Strategy