Segafredo Zanetti
Alessandro Minciotti has extensive experience in marketing and brand management within the coffee industry, currently serving as the Marketing Manager for the Foodservice Division at Segafredo Zanetti SpA since September 2002. Minciotti has previously held roles as Senior Brand Manager and Brand Manager in the Consumer Division, overseeing brand development and leading teams in strategic planning and project execution. Prior to joining Segafredo Zanetti, Minciotti served as an Officer and Lieutenant in the Carabinieri Corp, where responsibilities included staff management and coordination with government entities. Additionally, Minciotti worked as a freelance consultant and assistant professor at the University of Siena, contributing to research projects and publications in political sciences. Academic credentials include an MBA from Bologna Business School and a degree in Political Science with a focus on International Law from Università di Siena.
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Segafredo Zanetti
Massimo Zanetti created Segafredo Zanetti, initially developing in Italy, where it soon became a leader in the away-from-home consumption and large scale retail sectors, to subsequently conquer the international markets. Today Segafredo Zanetti is the undisputed leader in espresso coffee in Italy as well as all over the world, with a precise mission: to spread the taste, the culture and preparation of a real Italian Espresso, offering a product of outright quality, guaranteed from the small plant to the cup, as only Segafredo Zanetti can do. Segafredo Zanetti belongs to the Massimo Zanetti Beverage Group.