Mohammad Nizar is an experienced performance marketing professional currently serving as the Performance Marketing Assistant Manager at Segari since April 2022, where significant accomplishments include analyzing conversion issues, implementing MMP for tracking, and achieving a 70% reduction in Cost per Acquisition. Previously, roles as Performance Marketing Analyst and Junior Performance Marketing professional at Segari showcased expertise in A/B testing and cost reduction strategies. Prior experience includes leadership positions such as Chief of Operations at PT. Kopi Putra Bangsa and Operations Manager at PT. Alfabet Berkat Citrabuana, with a strong track record in operational efficiency and vendor relations. Mohammad Nizar holds a Bachelor of Engineering degree in Mechatronics, Robotics, and Automation Engineering from BINUS University.
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