Sego Ski Co.
Peter B. is a seasoned professional in brand strategy and design education, currently serving as Senior Vice President at Dooney & Bourke since July 2013. Peter B. has contributed to academia as an Adjunct Professor at both the College for Creative Studies and the University of Bridgeport, focusing on business practices and design. Earlier roles include Chair and Associate Professor at Lawrence Technological University and an Innovation Consultant at Fahrenheit 212. Peter B. has also held a lecturer position at the University of Michigan. Educational qualifications include an MBA in Marketing from Columbia Business School, an MFA in 3D Design from Cranbrook Academy of Art, and a BFA from the Maryland Institute College of Art.
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Sego Ski Co.
By sustainably building skis from the finest materials available, Sego Ski Co. is the premier ski brand for skiers who are constantly striving to reach their maximum on-snow potential. Skiing is THE crucial element in our day-to-day lives and as such, founders Tim and Peter Wells set out to build skis specifically for skiers who ski HARD EVERYDAY. Since its inception in 2014, Sego Skis has grown into a community of merry mountain pranksters that prioritize FUN over all else.