AU

Ali Usama

Digital Marketing Strategist at Sehatu Sleep

Ali Usama is a skilled digital marketing professional with extensive experience in various roles. Currently, as a Digital Marketing Manager at Mvrble since December 2022, Ali leads digital marketing efforts for Yolé Asia, focusing on content management, social media strategy, business strategy, and activation strategy. Prior to this, Ali worked as a Digital Marketing Strategist at Sehatu, developing growth-oriented campaigns for the Pakistan market. Ali has also served as a Business Strategy Manager at BrandKey Communication (PVT) Ltd, providing digital marketing strategies, and as a Digital Marketer & Team Lead at ProPakistani, where responsibilities included video content creation and social media management. Earlier experience includes a position as a Content Specialist at EBRIDGE, emphasizing SEO-friendly content, and participation with AIESEC as an Incoming Global Volunteer. Ali holds a Bachelor's degree in Mass Communication/Media Studies from the National University of Sciences and Technology and has a background in education from Frobel’s International and Beaconhouse.

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