Victoria Bergström

Brand Manager at Selency

Victoria Bergström has been working in the field of marketing and communication since 2016. Victoria started their career at Danone, where they held the roles of National Account Manager, Category Manager, and Category Management Executive. In 2020, they joined Selency as Brand Manager, Responsable Communication, and Marketing & Communication. In their role as Responsable Communication, they were responsible for creating and managing a 360° brand and communication strategy, driving and coordinating brand and communication actions, and taking full ownership of the partnership, press, influence, and event poles. As Category Manager at Danone, they managed Tesco Ireland, Tesco Formats & One Stop, and supported Tesco Express & Tesco Main Estate. As Category Management Executive, they analysed data trends within the dairy market to optimise category growth, liaised with retailers on how to best manage their category and performance, and developed Internal Category Performance Report and Space to Sales tracker.

Victoria Bergström completed their Bachelor of Science (BSc) in Chemistry with Medicinal Chemistry from the University of Warwick between 2013 and 2016. Victoria then went on to pursue a Master in Corporate Strategy from Sciences Po from 2019 to 2020.

Links

Previous companies

Danone logo

Timeline

  • Brand Manager

    January, 2023 - present

  • Responsable Communication

    May, 2021

  • Marketing & Communication

    September, 2020