Kristen Geronsin

Director, Global Markets at Self Esteem Brands, LLC

Kristen Geronsin, CFE has over 20 years of experience in the franchise industry. Kristen started their career in 2000 as a Server at BONFIRE and later worked as a Bar Manager at TIMBERLODGE STEAKHOUSE. In 2001, they joined H&R Block as a Tax Professional and later served as an Office Manager from 2004 to 2006. From 2006 to 2012, they worked at H&R BLOCK ENTERPRISES, INC as a District Manager, overseeing 20 retail locations and managing a team of 250 associates. Kristen achieved various accomplishments during their tenure, including exceeding revenue targets and receiving high performance evaluations.

In 2012, Kristen joined H&R Block as a Franchise Consultant and continued in this role until 2018. During this time, they provided expert guidance to franchisees and helped them achieve success in their businesses. In 2018, they joined Anytime Fitness as an International Franchise Business Consultant and also worked as a Director of Global Markets at Self Esteem Brands, LLC, where they played a key role in expanding the company's presence in international markets. Kristen is a Certified Fraud Examiner (CFE) and brings a wealth of knowledge and experience to their roles in the franchise industry.

Kristen Geronsin, CFE has a diverse and accomplished education history. In 2017 to 2018, Kristen obtained a certification as a Certified Franchise Executive from the International Franchise Association. This program focused on franchising and franchise operations, providing their with specialized knowledge in this field.

In 2012, Kristen attended the University of Missouri-Kansas City, specifically the Henry W. Bloch School of Management. During their time there, they completed a program in Executive Leadership, further enhancing their management skills and expertise.

Prior to that, from 2001 to 2003, Kristen pursued a Bachelor's degree in Business Administration Management from the University of Wisconsin-River Falls.

Starting their educational journey in 1998, Kristen earned an AA Degree in Business Administration Management from Century College.

Throughout their education, Kristen has sought out opportunities to expand their knowledge and develop their skills in diverse areas, particularly in the fields of franchising, management, and business administration.

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