Katie Schmidt

Katie Schmidt is a seasoned marketing professional with extensive experience in data-driven marketing analytics and strategic performance marketing. Currently serving as a Senior Marketing Analyst at Self Financial, Inc., Katie demonstrates expertise in utilizing measurement techniques to enhance marketing strategies and improve decision-making through data visualization and analysis. Previous roles include Sr Data Analyst at Hero Digital, where Katie was involved in analytics implementation and stakeholder consulting, and Digital Marketing Analyst at AMResorts, focusing on ROI analysis across various digital channels. Katie's career began in 2010, with progressive responsibilities in digital marketing and search engine marketing, supported by a B.B.A. in Marketing and Music Industry from James Madison University.