Herb Yoo

Herb Yoo is the Chief Executive Officer and Co-founder, CTO at Senaptec, where Herb leads the integration of science and technology to empower individuals with tools that improve sensory performance. Prior to this, Herb worked at Nike for over a decade, holding various roles such as Innovation Director at Nike Sensory Performance and Researcher II at Nike Sport Research Lab. Herb also has experience as a Research Associate at the University of Michigan Transportation Research Institute. Herb holds a Master of Science in Engineering in Human Factors and Biomechanics, as well as a Bachelor of Science in Engineering in Human Factors and Industrial Engineering from the University of Michigan.