Tac Anderson

Tac Anderson has extensive work experience in various marketing roles. Tac currently serves as the VP of Marketing, North America for Sendle since September 2022. Prior to that, they were the VP of Marketing, US for Sendle from February 2022 to September 2022.

Before joining Sendle, Tac was the VP of Marketing at Viome from May 2021 to December 2021.

Tac had a significant tenure at Amazon, starting in May 2019 as the Head of Channel & Performance Marketing, Prime Gaming. During their time at Amazon, they led the Marketing team through a re-org, supported the rebrand of Twitch Prime to Prime Gaming, and expanded marketing internationally. Tac also launched and built out the email program in six countries.

Prior to their role at Amazon, Tac held the position of Head of Marketing at IMDb.com from November 2015 to May 2019. Tac built the consumer marketing organization from scratch and achieved significant growth in traffic, customer communications, and social audience engagement without increasing marketing spend.

Before IMDb.com, Tac worked at Amazon again, serving as the Head of Marketing for Amazon Destinations from December 2014 to November 2015. Tac also held the role of Customer and Product Strategy Manager from November 2012 to December 2014, leading a team that provided data-driven insights for informed business decisions.

Earlier in their career, Tac was the Vice President and Head of Digital Strategies at Waggener Edstrom from May 2009 to August 2012. During this time, they led new business diversification and growth initiatives, merging digital, measurement, and research teams into one integrated unit.

Before Waggener Edstrom, Tac worked as an Entrepreneur in Residence at Highway 12 Ventures from September 2008 to May 2009. Tac contributed to building the entrepreneurial ecosystem and assessed investment opportunities related to web, digital, and social media.

Tac's marketing career began at Hewlett-Packard, where they held two roles. As the Marketing Lead for Enterprise CRM and Social from May 2008 to May 2009, they managed marketing metrics and implemented an analytics project integrating CRM, device usage, and social media data. Prior to that, they served as the Marketing Lead for Emerging Media from August 2007 to May 2008, focusing on innovative marketing alternatives and building an active community through the LaserJet Printing blog.

Tac started their marketing journey at BlueLine Marketing in August 2005 as the Director of New Media. Tac played a pivotal role in developing the web marketing, social media, and SEO practice, ultimately helping the agency grow to over 20 employees.

Before transitioning into marketing, Tac gained valuable business experience as the owner and operator of City Boardshop, a skateboard and snowboard shop in Las Vegas, from March 2001 to January 2004.

Tac Anderson has a High School Diploma from Boise High. Tac also attended Boise State University, where they earned a Bachelor's degree in Communications and a Master of Business Administration (MBA) in Business. The exact start and end years for these degrees are not provided.