Bette Fitzgerald

Bette Fitzgerald is the Owner and Director of Operations at Senior Helpers of The Villages and Palm Coast, a home health agency specializing in Alzheimer’s and Parkinson’s patient care, a position held since April 2018. Prior to this, Bette served as Product Marketing Director at Fiserv from August 2011 to April 2018, focusing on product marketing strategies for Enterprise Content Management and lending automation solutions. Bette's experience includes roles such as Director of Marketing Strategy at FIS, where responsibilities encompassed product positioning and go-to-market strategies for financial services technologies, and VP of Marketing at Fiserv, where Bette led marketing initiatives for image-based technology product lines. Earlier career roles include Director of Corporate Communications at PaySys International and VP Account Service at Gouchenour Advertising, managing client relationships and marketing communications. Bette holds a Bachelor of Science degree in Advertising from the University of Florida, completed in 1989.