Jodie Roberts

As Director of Marketing, Jodie is responsible for lead generation across SSA’s portfolio of communities. She brings over 10 years’ experience in strategic marketing with a heavy focus on digital and branding.

Jodie is skilled in developing and implementing marketing strategies to increase lead acquisition. Prior to joining SSA in 2020, Jodie spent 3 years working in the Senior Living space for Milestone Retirement, where she was instrumental in completing the company’s first rebranding and delivered consistent double-digit growth from their digital channels. As a customer-first, data-driven marketer, she also partnered with G5 to complete a usability study that delivered invaluable insights into how consumers search for senior living online and led to website updates that increased the website conversion rate by over 50%.

Jodie obtained her bachelor’s degree in Marketing and Management from Newcastle University in the UK.