Sense Marketing
James Willoughby is an experienced marketing professional currently serving as Managing Partner and Head of Retail at Sense Marketing since February 2023. Previously, James held the position of Partner and Head of Client Service at INITIALS Marketing from May 2008 to February 2023, contributing to a creative agency recognized for its expertise in various marketing domains. Prior to that, James was a Senior Account Director at Geoff Howe Marketing Communications from March 1998 to May 2008. James holds a degree from the University of Birmingham, obtained between 1991 and 1994, and completed education at Pangbourne College from 1985 to 1990.
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Sense Marketing
Sense specialises in experiential and event marketing, sampling and shopper marketing in the UK and US. Our in-house capabilities strategy and creative, to production, design and execution; promotional staffing and industry leading measurement and evaluation. And it’s why we’re trusted by some of the world’s biggest and most exciting brands, including: The Economist, TikTok for Business, Tony's Chocolonely, Westfield, Revolut, eBay, Molson Coors, Marriott International, HARIBO, Pokémon, Merlin Entertainments, and more. Get in touch to find out how we can help your brand. London Nick Adams, Global CEO nick.adams@senselondon.com New York Sarah Priestman, Managing Partner (Global) sarah@sense-nyc.com www.sensemktg.com