Paul Mills-Hicks

Paul Mills-Hicks is a seasoned business consultant and adviser with extensive experience in the retail and consumer sector, providing strategic consulting services to various businesses, including tech start-ups and consumer goods manufacturers, since 2022. As Chair of Sense Marketing and Curatyx, Paul oversees global brand experiences and international retail sourcing operations, respectively. Previously, Paul held leadership roles such as Chair of the Board at Argos and was a Board Member at the Institute of Grocery Distribution. With a strong background at Sainsbury's as Commercial Director and Commercial Finance Director, Paul managed significant sales and operations, alongside experience in M&A at UBS Warburg and financial control at Marks and Spencer. Paul holds a Bachelor of Engineering degree in Electronic Engineering and Computer Science from UCL.

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London, United Kingdom

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Sense Marketing

Sense specialises in experiential and event marketing, sampling and shopper marketing in the UK and US. Our in-house capabilities strategy and creative, to production, design and execution; promotional staffing and industry leading measurement and evaluation. And it’s why we’re trusted by some of the world’s biggest and most exciting brands, including: The Economist, TikTok for Business, Tony's Chocolonely, Westfield, Revolut, eBay, Molson Coors, Marriott International, HARIBO, Pokémon, Merlin Entertainments, and more. Get in touch to find out how we can help your brand. London Nick Adams, Global CEO nick.adams@senselondon.com New York Sarah Priestman, Managing Partner (Global) sarah@sense-nyc.com www.sensemktg.com


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11-50

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