Karla Fernandez Parker

Karla Fernandez Parker is a seasoned marketing professional with extensive experience in strategic program development and client management. Currently serving as Managing Director for Texas at Sensis since February 2015, Karla leads the development of marketing programs for notable clients such as UT Health and Voya Financial, while managing CRM for business development. Previously, Karla held the position of President & CEO at K. Fernandez Marketing from 1996 to 2021, driving market growth across the top 30 U.S. markets. Early in the career, roles included Account Supervisor at Bromley Communications and Senior Account Executive, where strategic leadership was provided for major Hispanic accounts, and Account Executive at Ruder * Finn, focusing on public relations for key accounts. Karla's academic background includes a degree in Advertising, Communications, and Spanish from The University of Texas at Austin and studies at Universidad de Salamanca.