Sephora China
Rex Xu is a seasoned professional in data and analytics, currently serving as the Data Hub Director at 丝芙兰中国 since August 2022 and as the Head of Data and Analytics for SEPHORA since April 2020. Previous experience includes roles such as Senior Manager of Business Intelligence at Starbucks China and Senior Manager of Business Analysis at Dalian Wanda Group. Rex's foundational career includes positions at WuXi AppTec China, Apple, and Microsoft, where responsibilities spanned product direction and business intelligence management. Academic qualifications consist of a PhD in Bio-electronic Technology and equipment from Shanghai University, alongside a Master's degree in Computer Software and Theory and a Bachelor's degree in Science and Technology of Electronic Information.
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