Alan Garcia

Alan Garcia is an accomplished technology professional with extensive experience in data engineering, search experience, and digital marketing. Currently serving as Lead Solution Engineer in MarTech at SEPHORA, Alan specializes in enhancing MarTech investments for incremental growth and value. Previous roles include Data Engineer at Pix, where Alan supported ETL and graph analysis processes, and Head of Data at both Point Health and The Karis Group. As Director of Search Experience at W2O Group, Alan led global search strategies and developed an award-winning analysis product. With a strong foundation in technical strategy from roles at WP Engine, Razorfish, and TransFirst, Alan has a proven track record in driving digital transformation and optimizing search and web analytics. Currently pursuing a BSc in Computer Science at the University of London, Alan's career reflects a commitment to innovation and excellence in the tech field.