Cristina Pettinelli

Cristina Pettinelli is a seasoned digital marketing professional with extensive experience in performance marketing and strategic campaign management across diverse industries, particularly in fashion, luxury, and beauty. Currently serving as a Performance Marketing Expert at SEPHORA, Cristina excels in managing SEM campaigns, optimizing KPIs, and coordinating with external agencies to enhance business growth and full funnel strategies. Previously held roles include Digital Marketing Specialist at ASPESI, where expertise in brand awareness and budget management was demonstrated, and Digital Marketing Consultant at Labelium Italia, focusing on campaign planning and SEO optimization. Cristina's academic credentials include a Master’s degree in Digital Communications from Università Cattolica del Sacro Cuore and a Bachelor's degree in Political Science from Università degli Studi di Firenze, complemented by specialized training in consumer behavior at The London School of Economics.