LP

Laurie Perniola

CPO - Digital & Innovation at Sephora

Laurie Perniola is a seasoned marketing professional currently serving as the Head of Client Marketing at SEPHORA since October 2021, where leadership of strategic marketing initiatives has focused on enhancing client engagement through an exceptional omnichannel experience. Previously, Laurie held the position of Chief Product Officer for Digital & Innovation, overseeing multiple award-winning digital projects and processes aimed at delivering outstanding beauty omnichannel experiences across the EME Region. Prior experience includes roles such as Strategic Project Director at Accor, where management of marketing, loyalty, and digital projects spanned multiple regions, and various positions within Accor, including Digital Product Owner and Hotel Manager, where expertise in managing teams and operational budgets was demonstrated. Laurie's educational background includes a Master's degree from ESSEC Business School and further studies at HEC Paris.

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