Sephora
Oana Viciu serves as the Digital Product Marketing Director for Europe and the Middle East at SEPHORA since October 2021, after holding the role of Digital & Technology Director for the Balkans and Greece. Previously, Oana was the Managing Partner at BrandZone Consulting from September 2018 to December 2021. From October 2012 to September 2018, Oana served as the Audience Marketing Director for the EMEA Region at Microsoft, where responsibilities included leading audience marketing across 34 countries, building relationships with target audiences, and coordinating local marketing strategies. Oana's extensive experience in marketing also includes various leadership roles at Vodafone, focusing on consumer marketing and product management, and earlier positions at Connex in customer service and training. Oana holds multiple degrees and certifications, including from Academia de Studii Economice din București and Cisco Academy.
This person is not in any teams
This person is not in any offices
Sephora
290 followers
Sephora is a beauty retailer that offers clients 45,000 products across 300 beauty brands, including Sephora’s own brand, Sephora Collection. Sephora has exclusive relationships with several of these brands, including Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna brought to market first by Sephora. In addition to selling beauty products, Sephora also provides its clients unbiased service from beauty experts. Sephora has long been a company of innovation. They revolutionized how people shop for beauty by breaking down the department store counter. More recently, they’ve innovated a new way to help pinpoint skin tone foundation matches with their exclusive Color iQ tool, using AI to color match on not only depth and undertone, but also saturation across a dataset of 10,000+ skin tones. Founded in France by Dominique Mandonnaud in 1970, Sephora now has over 2,700 stores in 35 countries worldwide, as well as an e-commerce site and a total of 30,000 employees. Luxury goods group LVMH Moët Hennessy Louis Vuitton acquired Sephora in 1997. In 2020, Sephora took the 15 Percent Pledge, committing 15% of their assortment to Black-owned companies, furthering their commitment to diversity and inclusion.