Sephora
Samantha Gaw is an accomplished marketing and data analytics professional with extensive experience in leading data-driven growth strategies and analytics teams across various industries. Currently serving as the Director of Martech and Data Management at SEPHORA since April 2023, Samantha also operates as an Independent Consultant specializing in data infrastructure and analytics for early-stage companies. Previous roles include Vice President of Analytics at Jellyfish, Director of Growth Analytics at Good Eggs, and Director of Analytics at H&L Partners, where Samantha implemented and managed advanced analytics systems and cross-functional teams. With a strong technical background in BigQuery, Looker, Salesforce, and more, Samantha has a proven track record of optimizing marketing performance and enhancing data strategies for major clients. Education includes a degree from the University of Pennsylvania.
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Sephora
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Sephora is a beauty retailer that offers clients 45,000 products across 300 beauty brands, including Sephora’s own brand, Sephora Collection. Sephora has exclusive relationships with several of these brands, including Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna brought to market first by Sephora. In addition to selling beauty products, Sephora also provides its clients unbiased service from beauty experts. Sephora has long been a company of innovation. They revolutionized how people shop for beauty by breaking down the department store counter. More recently, they’ve innovated a new way to help pinpoint skin tone foundation matches with their exclusive Color iQ tool, using AI to color match on not only depth and undertone, but also saturation across a dataset of 10,000+ skin tones. Founded in France by Dominique Mandonnaud in 1970, Sephora now has over 2,700 stores in 35 countries worldwide, as well as an e-commerce site and a total of 30,000 employees. Luxury goods group LVMH Moët Hennessy Louis Vuitton acquired Sephora in 1997. In 2020, Sephora took the 15 Percent Pledge, committing 15% of their assortment to Black-owned companies, furthering their commitment to diversity and inclusion.