Yu Kee Ng

Yu Kee Ng is an experienced professional in mobile marketing and digital strategy, currently serving as the Assistant Manager for Mobile Marketing at SEPHORA since April 2024. Prior experience includes roles at ZALORA Group as a Senior Product Executive, where significant contributions involved developing an App Preference Center that boosted opt-in rates by 20%, and enhancing clickthrough rates through real-time automated triggers. Yu Kee Ng has a solid foundation in CRM data analysis and marketing optimization, having served as a Regional CRM Business Data Analyst. Academic achievements include a Bachelor's degree in Marketing from Singapore Management University, complemented by additional expertise in UX design and data science.