Erlina Vasconcellos

Erlina Vasconcellos is an accomplished senior brand writer with extensive experience in marketing and corporate communications. Currently serving as the Senior Brand Writer at Sequoia since January 2024, Erlina leads content strategy and execution, overseeing the content calendar. Previously held the position of Editor in National Brand Marketing and Content at Kaiser Permanente, where multi-channel content was produced for B2B and B2C audiences. Erlina's career includes significant roles at the Orange County Register, where responsibilities spanned city editing, web content strategy, and sports journalism, alongside freelance writing and editorial work for various publications. Erlina holds a Bachelor of Arts in Communications-Journalism from California State University, Fullerton.