Georgina Hales is an experienced professional currently serving as an Executive Assistant to the Chief Executive Officer at both Serac Technologies and Planda since March 2024. At Serac Technologies, a software company focused on automating data handling for the property and construction sector, Georgina supports efforts to help businesses improve efficiency. In parallel, at Planda, Georgina engages with the complexities of planning applications, which face significant rejection rates. Prior experience includes a role as a Delegate Sales Executive at GDS Group, where Georgina contributed to bespoke event services targeting senior business leaders, and positions in customer service and beauty advising at SpaceNK and Waitrose & Partners, respectively. Georgina Hales completed A-level education at Godalming College and obtained GCSEs from Prior's Field School.