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Andrea M. Tarrell

CEO & Founder at Sercante

Andrea M. Tarrell has worked in various roles in the marketing field since 2010. Andrea M. began their career as a Marketing Intern at HNI Risk in 2010, and was later promoted to Marketing Coordinator and then Marketing Director & Strategic Communication Consultant. In 2011, they worked as a Copywriter at proPRCopy.com. In 2015, they took on the role of Director of Marketing at Top Floor, a full service digital marketing agency. In 2016, they became the Pardot Practice Lead & Director of Marketing at Configero, a Silver Salesforce. com partner, and also served as a Coach for Seth Godin's altMBA. In 2017, they became the Pardot & Digital Marketing Consultant at Stanley Black & Decker, Inc., and also founded The Spot for Pardot and Sercante, where they serve as CEO & Founder. In 2021, they became Co-Owner of Tarrell Tanner Tannins. During their time at Salesforce, they have also served on the LatinX Founders Leadership Board, the Marketing Cloud Partner Advisory Board, and the Managed Services Partner Advisory Board.

Andrea M. Tarrell has a varied education history. Andrea M. obtained a HBX Core Certificate from Harvard Business School Online in 2015, followed by a Managing Your Career Certificate from the same institution in 2016. In 2015, they also completed the altMBA program. Between 2007 and 2011, they studied Marketing, Political Science, and Spanish at Marquette University. Additionally, they completed a study abroad program at Universidad Complutense de Madrid. Andrea M. has also obtained a number of certifications, including Salesforce Certified Platform App Builder Certification (2020), Salesforce Education Cloud Consultant (2019), Salesforce Non-Profit Cloud Consultant (2019), Salesforce Certified Sales Cloud Consultant (2019), Salesforce Certified Service Cloud Consultant (2019), Salesforce.com Certified Marketing Cloud Email Specialist (2017), Salesforce.com Certified Marketing Cloud Social Specialist (2017), HBX Managing Your Career - Certificate with Distinction (2016), Salesforce.com Accredited Sales Professional (2016), Salesforce.com Advanced Administrator (2016), Salesforce.com Certified Administrator (2016), Salesforce.com Certified Pardot Consultant (2016), Salesforce.com Certified Pardot Specialist (2016), HBX Core - Pass with Honors (2015), InsideOut Coaching (2015), HubSpot Product Certification, Inbound Marketing Certification, and Partner Certification [For Agencies & Value Added Resellers].

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